The Kuwaiti 12 case is a primer on the anatomy of a guerilla PR offensive, packaged and sold to the public as a fight for the "rule of law" and "America's core principles." Begin with flimsy information, generate stories that are spun from uncorroborated double or triple hearsay uttered by interested parties that are hard to confirm from halfway around the world. Feed the phonied-up stories to friendly media who write credulous reports and emotional human interest features, post them on a Web site where they will then be read and used as
sources by other lazy (or busy) media from all over the world. In short, create one giant echo chamber.
Tuesday, March 06, 2007
Gitmo's Guerrilla Lawyers
Anatomy of a phony scandal. How the Fifth Column at home works: