Boycott Absolut... they wouldn't run an ad like this in Greece and Turkey, or in Israel and the Palestinian Territories, or in India and Pakistan. This is a blatant insult to American consumers. Don't reward them with your dollars. Plenty of other Vodkas out there.
(That extreme ethno-supremacist idea, of course, is not news to anyone who has paid attention to the massive illegal alien marches of the past two years — where "This is our continent, not yours" has been a rallying mainstay.) As part of its "In an Absolut World" campaign in print magazines and on billboards, the company featured a large color photo of a redrawn map of the continental United States. The ad imposed pre-1848 borders on America, with Mexico swallowing up California, Texas, New Mexico, Utah, Colorado and Arizona.
Maybe Dolores Huerta ought to be tried and deported....
Here's how Favio Ucedo, creative director of leading U.S. Latino advertising agency Grupo Gallegos, which was not involved in the Absolut campaign, explained the reconquista-endorsing ad to the Los Angeles Times: "Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It's very relevant and the Mexicans will love the idea."
Oops. Guess he didn't get the liberal talking points manual: You're supposed to deny that reconquista exists and label anyone who criticizes it as a delusional racist. And remember: The National Council of La Raza ("the race") claims that reconquista is just a "code word" invented by conservative "hate groups" who are dreaming the whole thing up.
Absolut's initial response to complaints was to hang up on consumers who phoned and to delete their e-mail without bothering to read it. But the controversy spread like a California wildfire stoked by Internet Santa Ana winds. In the first of two statements, Absolut Vice President of Corporate Communications Paula Eriksson attempted to douse the flames by touting the company's embrace-diversity ethos. "As a global company," she pedantically intoned, "we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the U.S. — that ad might have been very different."
That arrogant, p.c. sanctimony had the effect of pouring gas on the flames. So over the weekend, Eriksson issued a new statement announcing withdrawal of the ad. It was comically titled "We apologize" — and disingenuously argued that "In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues. This is a genuine and sincere apology."
For its part, the open-borders Associated Press attempted to minimize the widespread opposition to the Absolut ad from Americans and persisted in labeling reconquista views "fringe." I direct them to the speech given two weeks ago in San Bernardino by Hillary Clinton campaign co-chair Dolores Huerta, who railed, "We didn't cross the border, the border crossed us" and gloated that immigration enforcement is moot because the reconquista is won. "It's really too late," Huerta said. "If 47 million (Latinos) have one baby each, it's already won."
Maybe Absolut should hire Huerta as its next spokesperson.